We were kind enough to highlight the different types of marketing because for an entrepreneur, you have to know all the possibilities you have to improve the sale of your products or services.
Marketing is not limited to communication to sell but, it encompasses a general concept of the product service from the quality of the product taking into account the needs and expectations of future consumers: we will talk about market research until the fixing of the price, the aspect of the product finally came the communication to execute the distribution. So, the task before us today is to find out what are the different options you have in terms of marketing as well as their advantages and limitations.
1-WHAT ARE THE DIFFERENT TYPES OF MARKETING
Among the different types of marketing, we can mention:
- Taditional marketing
- Digital marketing
- Growth hacking
- Relationship marketing
- Word of mouth marketing
- Affiliate maketing
- Influencer marketing
Traditional marketing is the oldest marketing i.e. it all started with traditional marketing. It is thanks to traditional marketing that we have determined the variables of marketing for a winning sales strategy. However, its particularity lies in the fact of using non-interactive communication media such as television, press, radio, catalogues, posters and flyers which makes it a less targeted and non-measurable marketing because indeed, the media used communicate to a wide audience and this throughout the advertising campaign period.
–BENEFITS OF TRADITIONAL MARKETING
Traditional marketing also called outbound marketing is advantageous in that it has a wide audience and therefore the possibility of reaching potential and non-potential customers who can recommend your brand to a person in case the need will be felt around them. It is therefore very effective for notoriety objectives.
–INCONVENIENCES OF TRADITIONAL MARKETING
Traditional marketing is not able to measure the exact impact of its advertising campaigns through statistics and can be expensive for some start-up or low-capacity businesses. It interrupts its audience before proposing offers and can seem cumbersome to some prospects. It is not targeted and therefore less effective for quick selling. It requires a lot of energy in case of field surveys or a mandatory trip for studies to walk internationally.
Digital marketing, also called online marketing, that is to say internet marketing, makes it possible to address its offer especially to the potential customer to better convert and this through a mechanism set up called a sales funnel. Discover the difference between digital marketing and web marketing.
-BENEFITS OF DIGITAL MARKETING
Digital marketing is advantageous because it favors the target for more effective advertising campaigns because they exactly match the profile of the prospect for a better sale which makes digital marketing more relevant. In addition, it is less expensive in terms of advertising budget and therefore suitable for small and large companies. It promotes sales because of targeting and facilitates the internationalization of your brand through SEO and social media campaigns. It also allows studies to walk without moving and a clear saving in terms of rental cost, especially through e-commerce and showcase websites that represent your business. Learn more about the benefits of digital marketing.
-INCONENIENTS OF DIGITAL MARKETING
We will not talk about disadvantage in digital marketing but rather about limit. In terms of limit, it will be said to focus on cybersecurity.
Growth hacking is simply the fact of favoring the target more for your marketing actions. In other words, it’s ultra-targeting to sell better. Its advantages and disadvantages are similar to digital marketing.
This effectively implies that with growth hacking, data analysis is highly taken into account in a more accentuated way, particularly through online analysis tools such as Google analytics, social networks, newsletters…
Relationship marketing as the name suggests uses your relationships during the communication phase to make you turnover. It’s about drawing your customers from your knowledge wallet to offer them your offer and your business opportunity. We will also talk about network marketing which consists of turning your knowledge into customers and taking turns exploiting the knowledge base of your customers to make them a new customer and so on for rewards staggered on a marketing plan.
We immediately understand that, in relationship marketing, the relationship of friendship and trust with your prospect is the first phase of your introduction.
–BENEFITS OF RELATIONSHIP MARKETING
Relationship marketing is advantageous because it is very easy to start especially from your personal contacts which represents hot contacts and therefore easy to engage. Proposing an offer to a person who already knows you is better received because this person trusts you a priori and therefore buys first out of friendship or trust.
–INCONVENIENCES OF RELATIONSHIP MARKETING
The limits of relationship marketing may lie if you have a small knowledge database to contact. It is therefore necessary to have a lot of personal contacts who have the profile of your ideal customer to hope to have some customers before hiring the chain.
5-WORD OF MOUTH MARKETING
In one of our articles on word of mouth marketing, we defined word of mouth marketing as
A form of marketing that aims to encourage and motivate customers to make your brand known to their friends and family.
Word of mouth marketing harnesses the customer’s recommendation power which is based on trust and testimonial in order to spread your offers around them for a reward for the referrer and the referrer. However, word of mouth marketing exclusively uses customers to offer the opportunity to make recommendations while, relationship marketing exclusively looks for relationships whether they are customers or not before selling the offer.
Learn more about the benefits and examples of word-of-mouth marketing that work.
6- AFFILIATE MARKETING
Affiliate marketing consists of having your product or service brand recommended by all people or companies that have a positive impact around them, especially through their entertaining and enriching content of the same theme as your brand.
No one confuses affiliate marketing and referral marketing still called referral program for which reason, we invite you to discover the difference between an affiliate program and a referral program.
-BENEFITS OF AFFILIATE MARKETING
Affiliate marketing is less expensive and significantly increases brand awareness as well as sales through affiliate links on the different channels of your representatives. A representative still called affiliate who wants to sell your product will talk about you positively and therefore, a clear improvement in your reputation and the sales that result from it. In addition, it is free to find affiliates and offer your affiliate program that you will pay only on sales commission.
We defined in one of our articles on influencer marketing that, influencer marketing is
Harnessing the power of an influencer to sell their products/services.
This marketing can be confused with affiliate marketing because they share the same goals namely selling through representatives but are both different.
Influencer marketing consists of detecting influencers and offering the creation of paid content to sell while affiliate marketing is the act of creating referral or affiliate programs and finding representatives who will be able to sell your products/ services through an affiliate link in their content for a commission on sale.
-BENEFITS OF INFLUENCER MARKETING
As with affiliate marketing, influencer marketing boosts sales through product links that redirect to the parent site, improves your brand image and awareness through influencer channels.
If you want to improve the sale of your products or services, here are as many possibilities you have to boost sales. However, you can use them simultaneously but gradually. Contact us for support.
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