KPI-Definition and role of kpi-Marketing Pro

KPIs is an acronym that stands for Key Performance indicators. They are used to track the performance of your marketing actions.

Thus, implementing a KPI policy makes it possible to evaluate the success of each step of your marketing plan. We can conclude that, KPIs make it possible to measure the effectiveness of your digital communication.

But this is still a little unclear when we do not know how to measure this effectiveness. No one thinks that measuring the effectiveness of their marketing actions is limited to traffic analysis but this is only a tiny part because there are many other elements that allow you to better understand your digital communication according to the objective you are aiming for.

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1-WHAT ARE THE DIFFERENT TYPES OF KPIS?

As we have stated, KPIs are key performance indicators of your marketing actions. When we talk about marketing action, it is about decisions such as creating content, making a video, making a tutorial, creating an e-shop or a blog, in short all the decisions you made when carrying out your marketing plan to promote your business.

We then note that KPIs intervene in particular in the communication phase.

However, we know that the particularity of digital communication is that it is measurable through statistical results, less expensive and uses the target for more relevance so, KPIs will immediately intervene to analyze movements such as traffic statistics and interactions through tools like Google analytic for showcase websites, e-commerce websites and blog; statistical analysis tools integrated into each type of social network, mailchimp analysis tools for example for newsletters.

So, among the different types of key performance indicators, we can mention the analysis of the number of visits and interactions such as click-through rates, open rates.

2-HOW TO DETERMINE KPIS?

Determining KPIs means knowing first of all what objective you are aiming for through each marketing action. This can be a notoriety goal so you’ll use the traffic KPI to measure the effectiveness of your awareness campaign. If it is a sales goal, you will be able to measure the KPI email open rate, click rate on an advertisement it all depends on the action whose effectiveness you want to measure.

3-CONCLUSION

KPIs are an integral part of your marketing strategy because there is no action plan that you put together without wanting to measure the effects. Thus, KPIs ensure your return on investment in terms of decision-making. It is therefore necessary to make a minitieux choice of the KPI to check according to the objective you are aiming for in your strategy.

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