Knowing the different types of online advertising becomes very interesting when you manage a showcase website, an e-commerce website or a page on social networks because indeed, once you manage a space on a digital platform, your primary objective is to increase the visibility as much as possible of all the content you have produced then, the notoriety stage is the very first step in terms of advertising campaign as detailed in the sales funnel.
However, we want to note that for the case of websites, there is a very large free advertising channel first world traffic generator the most popular for showcase or e-commerce websites: this is the SEO reason why, if you are the owner of a showcase website on the WordPress software or an e-commerce website on the Woocommerce software, First of all, think about creating content according to SEO rules to benefit from a huge free visibility on Google that is well optimized from these two software. Then you will be able to introduce the paid ads.
Top what are the different types of paid online advertising? we quote them in the smallest details:
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1-DIFFERENT TYPES OF ONLINE ADVERTISING
It is very important to know the different types of online advertising because in the digital world and more precisely web marketing, you will inevitably need it to increase your visibility that usually triggers the sale. These are:
- The SEA
- The SMO
- Le SEM
- Display advertising
- Google shopping
- Google my business
- Newsletter
1-SEA ONLINE ADVERTISING
SEA is an acronym that stands for Search Engine Advertising and leverages the first page of Google search results to display ads.
Indeed, since Google receives a lot of traffic in search of solutions, it becomes a target for advertisements and you will inevitably go through SEA advertising to display your ads. Thus, exploiting SEA ads is like discussing the first page of search results (SERP) which is reserved for SEO but this time if, to put yourself in first position above SEO.
To succeed in your SEA campaigns, have SEO-optimized content then, sign up for Google ADS to mount your advertising campaigns. If your ad campaigns are based on the right target keywords for your content, you’ll appear at the very first position on the first page of search results for those words and you’ll be charged at cost-per-click, that is, when a user clicks on your ad that a penny is taken from your Google ADS account.
2-ONLINE ADVERTISING ON SOCIAL NETWORKS OR SMO
Advertising on social networks or social media optimization (SMO) is the one that all webmarketing experts never miss because given the very popular nature of social networks, not communicating on social networks is like not existing in the eyes of the world.
Although the site represents your activity and you have free visibility with the help of SEO, communicating on social networks is going to meet your potential customers to be in direct and permanent contact with them and therefore exchange for a better service. It is also another way to improve your visibility and perfect your brand image which is why it also intervenes to increase your traffic to the website and therefore your SEO.
Advertising on social networks has a big advantage of being less expensive and bringing qualified traffic because of the target audience and this immediately. It’s about creating the business pages on the different social platforms, creating content to maintain your audience and creating campaigns on that content to reach more target people.
To succeed on social networks, simply learn community management.
3-SEM ONLINE ADVERTISING
The SEM of its true definition Search Engine Marketing is often confused with SEA because in SEM, we meet SEA but SEM designates a wider field. Sem brings together SEO, SEA and SMO.
It is true that to succeed in SEO, SMO intervenes because to create more backlinks for your SEO, social networks are a very recommended source. Thus, SEM is even more concentrated than SEA because it acts for your visibility not only on search engines through SEA, but inevitably on social networks.
4-DISPLAY ADVERTIZING
Online display advertising refers to advertisements on other sites that offer advertising space. We often encounter ads when we browse apps, sites on Google or videos on YouTube: these are display ads. More information on display advertising.
5-GOOGLE SHOPPING ONLINE ADVERTISING
Online advertising Google shopping acts exclusively for e-commerce sites. it is a way to display your product sheets more on the Google platform to as many people as possible and this on a reserved space on the first page of search results. It is also configured using a Google ADS account after setting up your listings on Google Merchant Center.
6-ONLINE ADVERTISING GOOGLE MY BUSINESS
Google my business is an account that you can create on Google for free if you have a local space. It is the improvement of the visibility of your local space on Google so that your potential customers (Internet users) locate you from a query on Google in order to better find your online shop or company reason why, it is necessary to put all the information required to identify you and contact you as the name of your structure, the address, opening hours, photos or videos, the route via Google maps…
7-NEWSLETTER
Who would have thought that the newsletter is part of online advertising? Yes indeed, the newsletter which is very sneaky is the third sales channel after search engines and social networks. It is the tool that allows you to personally dialogue with the customer online and this with the help of emails that correspond to their expectations according to their status, that is to say, status of prospect, new customer or former customer then, even at the level of newsletters, campaigns are carried out by segmentation to send special letters to a specific type of customer.
8-CONCLUSION
If you have a project to carry out on the web, here are as many opportunities to improve the visibility of your project on the web in order to sell better. It also serves as a basis for market research to forecast your expenses according to your turnover. Test them and enjoy them.
Do you need a reliable online payment method? Payoneer is an internationally renowned online bank connected to global marketplaces, freelance work platforms and digital marketing, which allows you to send and receive money directly to your savings or business bank account in one click from its highly secure website. Sign up for free to payoneer and start sending or receiving money locally or abroad.
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