Blog – Why have a blog? Marketing Pro

For example, ads (paid ads), Facebook links, You tube, twitter, LinkedIn, Google my business… Blog post links are part of the results that appear when you enter keywords on search engines, but they are particularly located on the center column.

These are, in general, search results called SERP (Search Engine Result Page):

If you do not have a business page on social networks and you keep a blog, you will be able to appear among the results of search engines provided you get traffic. Thus, the blog’s main mission is to give information and be displayed on the results of search engines and social networks as for them, will hold here an additional opening to get traffic and improve your position on the SERP.

Are you one of those who would like to be displayed naturally among Google or Bing results? So focus on what’s next.

This article will help you understand the following:

  • Why have a blog?
  • How do I set up a blog?
  • Why incorporate a blog section still called the news page to its website?

Before we know the value of a blog in digital marketing, let’s start defining what a blog is.


The blog is a website counterpart, that is to say constituted as a website with the only difference that it is an e-magazine specialized in a specific field namely: fashion, livestock, miscellaneous facts, sport, tourism…

The blog is an opportunity for the blogger (owner or admin of the blog) to debate a specific area and even give his opinion, express his knowledge, present his skills and speak of himself to better make known his world and his qualities.

The blog allows you to sell yourself to an audience.




In general, a blog consists of a homepage as in a regular website and a menu, to better guide the search. It all depends on the CMS (content management system) and the theme (organization and décor) you have chosen to create your blog.

  • The home page

The home page is the first page that appears when you click on your blog’s URL (name) It represents the main page of the site and therefore is the first image that you give to the rest of the content. It must be aesthetic and organized to better welcome the visitor.

  • The menu

The menu is the list of pages in your blog. This is the contact page, « About » page, blog page … optional depending on your choices. The menu is usually displayed at the header of your home page. It allows you to use it in the site.

Note : Do not confuse the menu located at the footer which consists of submenus. .

If you want to consider the main element of the blog, it allows you to write articles (news posts) in your favorite field and associate photos for illustration. It’s an opportunity to create a field of your own and identify yourself.

Unlike a website that is composed solely of static content, i.e. content that does not allow users to react publicly and make comments, the blog allows to write the news on a topic to inform its and get feedback from the latter.

It is a kind of responsive corporate journal.



The strategy for developing a blog post is based on the search engine optimization (SEO) strategy:

  • The title tag
  • Quality content
  • Hyperlinks
  • Meta data
  • The meta description


The title represents the content of the blog article, so it must match the content while incorporating one or two keywords usually used by Internet users. The title tag will allow users to reference their blog post once a user enters similar keywords on search engines.

The title tag consists of the keyword, title and name of your company.


The content of the article or the heart of the subject is based on the relevance (more value of your blog post) and on structuring for better legibility.

As a result, you will need to introduce titles, subtitles, short paragraphs, illustrative photos (a photo after about 200 words if necessary titled to facilitate their referencing on Google), call-to action buttons (CTA) because above all, the Blog’s ultimate goal is to convert the visitor into a prospect.

Make an article of at least 300 words minimum authorized by search engines, 800words recommended for SEO (search engine optimization) or natural referencing and more than 800 words if possible without forgetting that quality (relevance) takes precedence over quantity.

It’s not too recommended to include videos in your blog posts, because they will slow down your site’s loading speed which can easily move the user to another article that’s looking forward to a list of article proposals. In the end, a blog certainly less consulted for results consequently declining.

If necessary, insert the video links or use the jetpack extension when creating your blog.


Note : Although the content of a blog is written in HTLM format and contains CTAs (call to action buttons) as a newsletter, it is very different from the latter in that the blog debates on a specific area while the newsletter brings the to become a customer through personalized e-mails and to retain customers.

Find out more about a newsletter strategy.


Hyperlinks are internal (from your own site) and external links (from another site) that are incorporated into a web article to give references to a topic that is being dealt with. It is advisable to add at least one or more per item and diversify its sources. This is called mesh.


Meta data still called enriched data are notes that allow you to get an idea about your blog post. This may be user reviews or any indication of your article (quantities required, time required…). They are below the URL of your search results page and are configurable thanks to the YOAST extension of wordpress sites.


The meta description is a small description of the article that explicitly summarizes the content of the article. It is below the URL of your article under the meta data on search results and is also re-established thanks to the YOAST extension of your wordpress site. The maximum number of words being determined by Google has changed. It is understood between 260 and 300 characters.

More about seo strategy :

Do you know the 11 mistakes not to make in blog marketing?


The blog is very advantageous in the sense that it is the opportunity:

  • Expressing the qualities of a product/service
  • To present the company and its products/services
  • To inform your audience about trends and current events in their field
  • To give advice related to his activity to build a relationship of trust with his audience
  • Renew the site with up-to-date information which is recommended by search engines.
  • To prove his expertise in his field.
  • To attract internet users (prospects) to your website via natural referencing.
  • Converting users into prospects via call-to-action buttons
  • To give an added value to your business from the most value of the information written
  • Convert readers from their comments


Integrating a blog section or news page to its website becomes very interesting in view of the advantages that the blog offers, it would be a necessity to associate a blog page to write the articles in order to be able to be referenced naturally on search engines (Google, Bing) to attract people who are looking for companies in your field , demonstrate the value of your services/products, be considered an expert in your field and convert your visitors into prospects.


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